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After March 30, 2026, most organizations should assume a new Jira or Confluence Data Center purchase is off the table. The better question is how to handle legitimate edge cases without planning around a path that may no longer be available.

For existing Atlassian Data Center customers, March 30, 2026 is less about shutdown and more about clarity: which planning assumptions no longer hold, where delay gets expensive, and what deserves attention now.

Atlassian Cloud is where AI capabilities are moving fastest. For Data Center customers, the practical question is which workflows improve enough in Cloud to affect migration timing.

Rovo can be useful in Jira delivery environments, but the practical value usually comes from reducing context-switching, improving issue preparation, and making team knowledge easier to use.

Cloud licensing is only part of the commercial picture. These are the cost areas teams should model before they commit to an Atlassian migration plan.